The design process began with researching the themes, locations, and emotional tone of the film to better understand the story and visual direction of the campaign. I explored scrapbook-inspired layouts and collage compositions while collecting imagery, textures, and travel-inspired elements to build layered visuals. Using masking techniques in Photoshop, I combined photographs, paper textures, and collage elements, then applied blending modes, color adjustments, and tone corrections to create a cohesive and nostalgic visual style.
The final campaign represents the emotional journey of the film. Julia Roberts, who plays the protagonist, was established as the main focal point through lighting, scale, and color adjustments that create depth, movement, and visual emphasis throughout the campaign. The project was expanded across multiple touchpoints, including a desktop webpage, mobile interface, Netflix streaming screen, custom movie tickets, and a travel journal inspired by the film, creating a cohesive campaign that feels visually connected.
